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H&M Loves Coachella 2017 – Festival detayları

  • INDIO, CA - APRIL 14: Actor Victoria Justice attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Lili Reinhart attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Internet personality Jake Paul attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Victoria Justice attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Models Mackinley Hill, Chase Hill and Taylor Hill attend H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Models Daisy Smith, Starlie Smith, Lucky Blue Smith and Pyper Smith attend H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Pyper Smith, Lucky Blue Smith, Daisy Smith and Starlie Smith attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Victoria Justice attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: (L-R) Models Daisy Smith, Starlie Smith, Lucky Blue Smith and Pyper Smith attend H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Aaron Paul (C) attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actress Ariel Winter attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actress Ariel Winter attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Aaron Paul attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actress Emily Ratajkowski attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actress Emily Ratajkowski attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Model Taylor Hill attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Victoria Justice attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Emma McIntyre/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Victoria Justice attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: (L-R) Models Lucky Blue Smith, Daisy Smith, Pyper Smith and Starlie Smith attend H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Emma McIntyre/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Internet personalities Grayson Dolan (L) and Ethan Dolan attend H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: A view inside the H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Emma McIntyre/Getty Images for H&M)
  • INDIO, CA - APRIL 14: A view inside the H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Emma McIntyre/Getty Images for H&M)
  • INDIO, CA - APRIL 14: A view inside the H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Emma McIntyre/Getty Images for H&M)
  • INDIO, CA - APRIL 14: A view inside the H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Emma McIntyre/Getty Images for H&M)
  • INDIO, CA - APRIL 14: A view inside the H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Emma McIntyre/Getty Images for H&M)
  • INDIO, CA - APRIL 14: (L-R) Actors Camila Mendes, Cole Sprouse, Casey Cott, Lili Reinhart and KJ Apa attend H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Emma McIntyre/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Lili Reinhart attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Emma McIntyre/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Camila Mendes attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Emma McIntyre/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Ariel Winter attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Emma McIntyre/Getty Images for H&M)
  • INDIO, CA - APRIL 14: (L-R) Models Daisy Smith, Starlie Smith, Lucky Blue Smith and Pyper Smith attend H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Josh Hutcherson attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Tyler Posey attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)
  • INDIO, CA - APRIL 14: Actor Tyler Posey attends H&M Loves Coachella Tent during day 1 of the Coachella Valley Music & Arts Festival (Weekend 1) at the Empire Polo Club on April 14, 2017 in Indio, California. (Photo by Rich Fury/Getty Images for H&M)

EMILY RATAJKOWSKI, AARON PAUL, TAYLOR HILL, LUCKY BLUE, YARA SHAHIDI, JOSH HUTCHERSON, FREIDA PINTO H&M’İN EKLEKTİK COACHELLA ÇADIRINDA BULUŞTU

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H&M’in Coachella festivalindeki çadırı, H&M Loves Coachella kampanyasının çekildiği Palm Springs evinin sürreel bir uyarlamasıydı. Bir garajı, salonu, fotoğraf alanı, pop-up mağazası bulunan çadır Emily Ratajkowski, Aaron Paul, Taylor Hill, Josh Hutcherson, Tyler Posey, Ariel Winter, Dove Cameron, The Atomics (Lucky Blue, Pyper America, Daisy Clementine, ve Starlie), Freida Pinto gibi ünlüleri ağırladı. H&M bu yıl Coachella festivali sponsorluğunun 8. yılını kutluyor. H&M’in festivale özel yarattığı ev, yaratıcılık, müzik, moda, özgürlük, estetik ve gençlik doluydu.

H&M çadırının “Garaj” adı verilen bölümünde kaleydoskopik görseller yaratan bir video alanı kuruldu ve misafirlerin yedişer saniyelik filmleri çekildi. Bir duvar misafirlerin not yazdıkları post-itlerle dolduruldu. H&M’in bir numaralı geri dönüşüm inisiyatifi olan Ürün Toplama için de bir bölüm ayrıldı.

Salon” bölümünde üçten fazla fotoğraf aktivitesi vardı; H&M Loves Coachella koleksiyonundaki doğa dostu parçaların sergilendiği infinity oda, dev boyuttaki karikatürize koltuk ve çok yüksek bir binanın tepesinden bakış illüzyonu yaratan yükselti alanı.

Pop-up bölümde misafirlerin i-pad’ler ile H&M’in özel Coachella koleksiyonundan alışveriş yapması için bir alan ayrıldı. Çöl sıcağında gerçekleşen festivalde su içmek ve dinlenmek için de bir oturma alanı yaratıldı. Su alanında H&M’in PET şişeler kullanarak yaptığı geri dönüşüme dair bilgilendirme yapıldı. H&M Kuzey Amerika İletişim Direktörü Marybeth Schmitt, H&M’in festivalin moda sponsoru olmasına ilişkin şu sözleri söylüyor: H&M, Coachella’ya gelerek müzik, sanat, moda dünyalarını birleştirmekten her zaman heyecan duyuyor. Burası kendini ifade etmekle ilgili ve bu çadırı da bu yüzden yarattık.’’

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